About

The Livid Rival & Company, also known as "The Rivals", was established in 2010 as Santa Barbara's premier streetwear brand. Influenced by progressive street culture and the modern aesthetics of American fashion, TLR&Co. proudly stands as a brand that is built to withstand the elements of the streets while staying true to the roots of its foundation. The attention to detail and bold themes explored by the brand, helps to encourage the American standard of quality and continues to fuel the unapologetic views of the nations youth.